Apple Customer Support
Since Steve Jobs took office in 1997, Apple Stores have been an important part of the customer experience. Before that, Apple computers were sold through chain stores and other authorized outlets. The company didn't like the model because Apple cut ties with more than 10,000 third-party retailers. Then the company opened its first Apple store and reviewed its entire website.
The services provided by third-party resellers affect the reputation of your company. Apple decided it didn't like the compromise and decided to move customer service into its home. This gave Apple control over every part of the customer experience.
This may not be your choice. In that case, think about how you could help your customers when they buy your products. This can be done by promoting the channels that people use to contact the support team. Social media channels like Twitter and Facebook are effective ways to provide immediate assistance to customers.